A BRAND LOVED BY
MILLIONS OF PEOPLE
At Helen Recipe, every product is created based on three core values: quality, sophistication, and sincerity. Quality comes not only from delicious, nourishing flavors but also from thoughtfully designed and meaningful packaging. We believe that sincerity poured into each product can evoke powerful emotions and transcend all boundaries.
Helen Recipe always places customer understanding as our guiding compass. We offer authentic culinary experiences with rich flavors and elegant presentation, tailored to diverse needs.
Our mission is to honor the essence of Vietnamese culture while skillfully integrating global culinary refinement. As a bridge between traditional values and the rhythm of modern life, Helen Recipe hopes to bring warm and heartfelt treats — a way to share moments and strengthen bonds between people and cultures.
Mid-Autumn gift
Starting from the S-shaped Mid-Autumn lantern box, we designed gift sets that express patriotism
Lunar New Year gift
We introduced Lunar New Year gifts with the hope of bringing luck and prosperity.
Corporate gift
We reinforce our position by creating custom-designed gift sets for top-tier enterprises.
Heart – Trust – Wisdom
With Heart – Trust – Wisdom at the core of everything we do, we are trusted partners of top enterprises.
Helen Daily
We launched the retail brand Helen Daily, offering nutritious products for daily meals.
Core Value
Heart – Trust – Wisdom

Heart
We operate with full respect for legal compliance, professional ethics, and social values. At Helen Recipe, our dedication to safeguarding customer interests stems from a heartfelt desire to share love and positive energy with every person we touch.
Our top priority is the commitment to provide customers with products of exceptional quality.
trust
Helen Recipe protects Trust as we would our own honor. We commit to delivering quality and value in every product to build lasting confidence with our customers. By continuously improving our capabilities and experience, we strive to be a sustainable business partner who supports our clients every step of the way.


Wisdom
Helen Recipe sees Wisdom as creativity, vitality, and the driving force for growth. To craft distinctive products, we embrace a spirit of creativity, curiosity, and bold thinking. We are constantly exploring, improving, and flexibly applying new technologies to enhance product quality.
Proud to accompany with
Leading corporations








































